With an ABV of 40 per cent, a 700ml bottle of Howler Head will retail at around $65 RRP. Howler Head is 80 proof and will be available as a limited run at UFC on-premise partner ALH Hotels before a trade-wide roll out in May. We are very pleased to give consumers the chance to meet and greet some of the greatest athletes in the world during the week of UFC 284 in Perth.” “Along with Alexander Volkanovski, we will also be engaging additional fighters to endorse the brand. “In addition to being an exceptionally high-quality liquid, in line with flavoured whiskey trends, Howler Head has established a clear unique brand personality and, through its deep relationship with UFC, we believe it will be a hit in Australia,” says Paolo Marinoni, Marketing Director of Campari Australia. Through its partnership with UFC®, Howler Head has the ability to reach 700 million UFC fans worldwide. Oliveira, former UFC strawweight champion Joanna Jędrzejczyk, and rising stars Sean O’Malley, Charles Jourdain and Caio Borralho to promote the brand globally. UFC fighters Robert Whittaker, Tai Tuivasa and Charles Oliveira will also be making personal appearances to greet fans in Perth during fight week of UFC 284. “People have been asking for Howler Head to come to Australia since its launch two years ago, and now is the perfect timing! I look forward to celebrating my victories with this great whiskey and will be sure to share a toast with my family, friends and fans,” said Volkanovski. Launched in the US in 2021,Howler Head had sold nearly 70,000 9L cases by the end of 2022 and has quickly become one of the fastest-growing whiskey brands in the United States.įor the Australia launch, Campari has signed UFC featherweight champion Alexander Volkanovski as brand spokesperson. UFC is owned by global sports and entertainment company Endeavor, and is headquartered in Las Vegas, Nevada.The global flavoured whiskey market was expected to reach a value of USD$27 billion by 2022, according to Future Market Insights, with North America, Europe, Latin America and Asia-Pacific driving significant volume increases. The organization’s digital offerings include UFC FIGHT PASS, one of the world’s leading streaming services for combat sports. UFC’s athlete roster features the world’s best MMA athletes representing more than 75 countries. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to nearly 900 million TV households across more than 170 countries. Whether you're a fan of combat sports, a whiskey enthusiast looking to try something new, or simply someone who. It pushes the boundaries of what we expect from a bourbon, offering a one-of-a-kind flavor experience that is sure to leave a lasting impression. UFC is the world’s premier mixed martial arts organization (MMA), with more than 688 million fans and 198 million social media followers. Howler Head is a true testament to the power of innovation and creative thinking. Howler Head is the official flavored whiskey partner of UFC. Featuring genuine Bourbon aged in American white oak barrels for two years and clocking in at a full 80 proof, it is a cry above other flavored whiskies. Howler Head is the original, super-premium Kentucky Straight Bourbon Whiskey blended with natural banana flavors and is currently one of the fastest-growing spirits of any category in the U.S. Howler Head has amassed more than 142,000 followers on social media and is extensively featured across UFC platforms during live event broadcasts and on their social media channels reaching nearly 198 million people globally. There is nothing better than watching our fights with Howler Head Bourbon and we want everyone to be able to have this experience.” With UFC’s global fanbase of nearly 700 million in more than 170 countries, this is just the beginning. have been waiting for Howler Head to become available and our first expansions to Canada and the UK have been amazing. “As one of its co-founders, it’s amazing to see our bad ass brand quickly become one of the fastest-selling whiskies in the United States, while also perfectly aligning with UFC’s global fanbase. “Howler Head is the best whiskey I’ve ever had,” said UFC President Dana White. Shevchenko 2 on Saturday in celebration of Mexican Independence Day. The launch is slated to take place during UFC Fight Night: Grasso vs. Howler Head is the Official Flavored Whiskey Partner of UFC, the world’s premier mixed martial arts organization. Howler Head Bourbon, the official flavored whiskey of the UFC, is headed to Mexico. UFC President and Howler Head Banana Bourbon Co-founder Dana White announced the expansion of the popular flavored whiskey brand into Canada and the U.K.Howler Head is currently one of the fastest-growing major American whiskies (flavored or unflavored) in California, Florida, Michigan and New York (Nielsen, February 26th 2022) and is the fastest-selling of all American whiskies in the Control States (NABCA, February 2022), having sold 55,000 cases in its introductory year.
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